I USE HUMAN-CENTERED DESIGN TO CREATE DELIGHTFUL PRODUCTS THAT ENGAGE BUSINESS GOALS AND IMPROVE PERFORMANCE.

I love problems: finding them, defining them and solving them

Oh! In addition to design, I also make rugs, digital arts, and illustrations.

OUR CLIENTS ARE EXCEPTIONAL

Springz

Late Bloomer

Safe Data

Marine Org.

ASN Sports

Morton Mobile

Sol Compton

01

BUILDING EMPATHY

Always start with people. Listen to their story, understand their lives, and start to solve problems from their perspectives.

02

BRIDGING 
BUSINESS & DESIGN

I cultivate meaningful designs that can successfully achieve the business goal. Without a seat at the business table, "design" is incomplete. 

03

MAKING PLAY WORK 

Good design can bring joy, delight, and love to life.  Play is what brings us out of the mundane. It stimulates creativity and imagination.

04

ITERATING, ITERATING,

ITERATEING

Iteration keeps us nimble and responsive. Iterating, refining, and improving work can unlock creativity and help us arrive more quickly at successful solutions.  Time and resources are saved by building, testing, and iterating.

05

CELEBRATING
COLLABORATION

& DIVERSITY

I am a firm believer that innovation is not a solo sport.  Creativity sparks when people with different perspectives are working together. Smart minds think unlike!

MY WORK PHILOSOPHIES

PRODUCT DESIGN x ENTREPRENEURSHIP 

UX DESIGN: ARITY.LLC

PROJECTS I'VE WORKED ON

Work Highlights

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© 2022 by LIYING PENG

I’m finishing my Master’s at Northwestern University’s Engineering Design Innovation Program and received my BFA from The School of the Art Institute of Chicago – with a robust background in Fine Art.

 

Let’s work together!