LIYING PENG
LIYING PENG
Liying is an award-winning designer, who aims to cultivate designs that fulfill people’s needs in daily lives while aligning business value and improving business performance. She values human-centered design processes and believes that problem-solving is through collaboration and creative play, like what kids do!
She is passionate about hinging on complex relationships to cultivate delightful designs that make life joyful.
A PROBLEM FINDER.
DEFINDER.
SOLVER.
_UI/UX
_DESIGN RESEARCH
_DESIGN STRATEGY
_BRANDING
Red Dot Design Award
Year: 2024
IF Design Award
Year: 2024
4x American Graphic Design Award winner
Year: 2018 — 2024
2x American In-House Design Awards winner
Year: 2018
International Design Award — Bronze
Year: 2018
International Design Award — Honorable Mention
Year: 2018
2x Adobe Design Achievement Awards— Semifinalist
Year: 2018
3x works magazine published
Year: 2019, 2018, 2017
INDUSTRY
RECOGNITION
MY WORK PHILOSOPHIES
BUILDING EMPATHY
Always start with people. Listen to their story, understand their lives, and start to solve problems from their perspectives.
01
03
BRIDGING
BUSINESS & DESIGN
I cultivate meaningful designs that can successfully achieve the business goal. Without a seat at the business table, "design" is incomplete.
MAKING PLAY WORK
Good design can bring joy, delight, and love to life. Play is what brings us out of the mundane. It stimulates creativity and imagination.
02
ITERATING, ITERATING,
ITERATEING
Iteration keeps us nimble and responsive. Iterating, refining, and improving work can unlock creativity and help us arrive more quickly at successful solutions. Time and resources are saved by building, testing, and iterating.
04
CELEBRATING
COLLABORATION
& DIVERSITY
I am a firm believer that innovation is not a solo sport. Creativity sparks when people with different perspectives are working together. Smart minds think unlike!
05
Outside Design...
Nightlife, 2021, print
I Collage
“?“, 2021, print
Wave, 2021,
Oil pastel on paper
I Paint, Illustrate
Summer, 2021,
Oil pastel on paper
LIYING PENG
Liying is an award-winning designer, who aims to cultivate designs that fulfill people’s needs in daily lives while aligning business value and improving business performance. She values human-centered design processes and believes that problem-solving is through collaboration and creative play, like what kids do!
She is passionate about hinging on complex relationships to cultivate delightful designs that make life joyful.
A PROBLEM FINDER.
DEFINDER.
SOLVER.
A PROBLEM FINDER.
DEFINDER.
SOLVER.
_UI/UX
_DESIGN RESEARCH
_DESIGN STRATEGY
_BRANDING
