Wanderlust

UX Design: Make road trips easier than ever

ARITY, LLC   x  Roadtrippers App

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Project: Interaction Design Class – Client Based 

Team

Project Timeline: 8 Weeks
Remy Tobano, Yiwen Sun,  Liying Peng
RESPONSIBILITIES
Design Research:
Industry App research; Comparative Features  analysis;
User Needs Interviews;  Persona Development;
Visual + Prototype:
Branding Identity Design;
Concept Ideation & Sketching;
High Fidelity Interaction Design;

Final Pitch Design;
Client: Arity.LLC
Paterner: Roadtrippers

Table of Contents

Click Table of Contents directing to the designated section​

Project Timeline: 8 Weeks
Project: Interaction Design Class – Client Based 
Client: Arity.llc & Roadtrippers
1. Introduce Client
  • Arity. LLC
2. The Challenge
  • Define the problem
3. Research and Synthesizes
4. Introduce Partner
  • Roadtrippers
5. Feature Design
  • Travel Journey Map Overview
  • Feature 1 -- Wander
  • Feature 2 -- Live Notification
  • Feature 3 -- Smart Review
  • Feature 4 -- Itinerary Rewind
6. Stakeholder Benefits

Team

Remy Tobano, Yiwen Su,  Liying Peng
RESPONSIBILITIES
Design Research:
Industry App research; Comparative Feather analysis ;
User Needs Interviews;  
Persona Development;
Visual + Prototype:
Branding Identity Design;
Concept Ideation & Sketching;
High Fidelity Interaction Design;

Final Pitch Design;

Table of Contents

Click Table of Contents directing to the designated section​

Introduce Roadtrippers

Roadtrippers is a web-based software application, mobile app, and content provider that helps travelers plan road trips. The software lets users discover independently owned points of interest in the United States and Canada.

THE CHALLENGE

HOW MIGHT WE...

 How might we create new experiences that make getting around smarter, safer and more useful when sharing location and activity data.

Who is Arity?

Arity Can Provide:

Gain insight into how your users move throughout their day using second-by-second GPS location data

Where a user works
Mileage driven
Driving habits
Common routes
Where a user lives
Time in the car
Common drive time

Arity is a global technology company focused on making transportation smarter, safer, and more useful for everyone.  Arity transforms large amounts of data into actionable insights to help better predict risk and make smarter decisions in real-time.

Curious

Adventure

Adventure

Adventure

Confident

Courage

Define the Problem

After a series of brainstorming, our team decides that Arity can focus on its effort and add value to the experience in the travel industry

HOW MIGHT WE...

ease and create a more enjoyable road trip experience for the user, that encourages users to share data and affords Arity a valuable partnership?

Primary Research
Secondary Research

Research 

  • Industry App Research
  • Comparative Feathure Analysis
  • Market Benchmarking
7
10 User Interviews (40 minutes/each)
7
7 User Testing Interviews

Roadtrippers' Travel Journey Overview

Planning & Evaluating

  • Time Consuming

  • Information Overload

  • Don’t know where to go

"Planning a trip takes so much time and energy......I am always overwhelmed by the amount of information and can’t determine what trip might fit both his budget and interests."


-- RB

Planning & Evaluating

We all were on a mission to help others become the ultimate Roadtrippers themselves with help of Roadtrippers and Arity. It was only fitting that after scoping the landscape, we decided to develop modes within the Roadtrippers app, which helps travelers plan their journeys across the US or Canada.

Recommend best roadtrip route with your personal priorities in mind.

Arity’s data enables a streamlined planning process by providing users with key insights allowing them to make quicker, smarter booking decisions inspired by their interests.

Helping Roadtrippers with -- Wander

User flow of Wander. (Lo-fi wireframe) 

6. 

By tapping the percentage under a destination, user gets more insight on the attraction popularity.

4. 

App recommends a few route options to him according to user's choices. Then, user can sort the routes by different interests 

5. 

User can see more information about trip popularity and how many people have taken and enjoyed this route

3.

Enter Trip Interests 

2.

Enter How Many Hours user want to drive per day

1.

Enter How Many Days user want to travel 

Arriving

  • Roadtrippers relie on reviews, but leaving reviews is such a hassle

"I try to find the highest rating... [but] I usually leave reviews once or twice a year."

-- Joe

Arriving

Seamlessly update your journey while you’re in route.

Arity’s data enables discovery of nearby, time sensitive events eg. concerts, popular restaurant incentives.

During the evaluation phase, users can set preferences for being notified of nearby restaurants during lunchtime or time-sensitive

Helping Roadtrippers with--Live Notifications

Synthesizes

Users are willing to share their data as long as there is an immediate end benefit within the app experience.

There are variations in baseline understanding of and comfort with data sharing, yet all interviewees are willing to comply when there is a clear end benefit through the experience or service.

Users feel overwhelmed managing 

travel using several platforms.

Users have different journeys for travel planning. Interestingly, most users generally start searching for destinations with peer or general internet searches with a specific climate or activity in mind, and have to juggle continued research through many different apps. A lot use google maps most frequently. 

Users still enjoy planning trips around their friend's and peer's suggestions (word of mouth) or reviews, but usually are not compelled to leave reviews themselves.

A critical factor in travel decision-making is based on feedback, advice, and interest of their larger peer network (from friends and family to community reviews) but users are not readily willing to continue that cycle.

Users travel differently. (1) Focused on-time efficiency,  (2) Actively searching for route improvement, or (3) Experience seekers.

There are clear distinctions in user personalities and/or travel objectives. We have used three identities based on previous work done by IDEO for Ford. This will inform different(flexible) needs for Arity objectives to satisfy.

Traveling

  • Unplanned Adventure

"We didn't plan to do this but we ended up driving back roads with music, no destination in mind, all day.

 

-- Sophie

Traveling

Encourage user reviews by creating a simple system with immediate reward.

Arity’s data enables automatic location check-in, unlocking rewards, and a curated itinerary rewind.

Smart Review Component within Roadtrippers will encourage users to leave highly valued reviews by creating a simple system with immediate reward. Our feature can enable automatic location check-in to unlock rewards. More reviews mean the formation of a community amongst Roadtrippers.

 

The prototype on the right shows that Roadtrippers detects that the user has arrived at one of their stops, South Haven LightHouse, it automatically checks them in to earn 1 point. To enable automotive check in, users are encouraged to share their location.

Helping Roadtrippers with -- Smart Review

Roadtripper arrives at their final destination and their road trip ends, the memories made and the artifacts collected along the way are preserved in the app itself.

 

We call this part of the journey the reflection piece: the moment either hour, days, or months after the trip when our user looks back on their experience.

Reflecting

Reflecting

What is produced in the screen shown here gives a second purpose to our review component. Using the auto accumulation of photos and reviews, our feature innately curates an Itinerary Rewind for the user to look back at where they’ve been and can even share this mapped cumulative experience with others via messages or social media.

Helping Roadtrippers with -- Itinerary Rewind

Stakeholder Benefits

User

Wander

Recommend best roadtrip route with your personal priorities in mind

Planning with ease

User

Live Notification

Seamlessly update your journey while you’re in route

Enhanced travel experience

User

Smart Review

Encourage user reviews by creating a simple system with immediate reward

Roadtripper community

6. 

By tapping the percentage under a destination, user gets more insight on the attraction popularity.

5. 

User can see more information about trip popularity and how many people have taken and enjoyed this route

4. 

App recommends a few route options to him according to user's choices. Then, user can sort the routes by different interests 

3.

Enter Trip Interests 

2.

Enter How Many Hours user want to drive per day

1.

Enter How Many Days user want to travel 

Stakeholder Benefits

Wander

Recommend best roadtrip route with your personal priorities in mind

Planning with ease

User

Live Notification

Seamlessly update your journey while you’re in route

Enhanced travel experience

User

Smart Review

Encourage user reviews by creating a simple system with immediate reward

Roadtripper community

User

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© 2022 by LIYING PENG

I’m finishing my Master’s at Northwestern University’s Engineering Design Innovation Program and received my BFA from The School of the Art Institute of Chicago – with a robust background in Fine Art.

 

Let’s work together!