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WANDERLUST

UI/UX Design: Make road trips easier than ever

ARITY, LLC   x  Roadtrippers App

WANT MORE?

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OVERVIEW

BRIEF

Our team of 3 Northwestern EDI students partnered with Arity to design data enabled features and modalities within an existing app to add value for all stakeholders (including the user, Arity, and the partnered app-- Roadtripper). 

Creating a more enjoyable road trip experience for travelers and encourages them to share location data and affords Arity a valuable partnership.

TIME

10 Weeks

MY ROLE

Lead UI/UX Designer

PROJECT

Interaction Design Class – Client Based 

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BACKGROUND

Client:

Arity is a mobility data and analytics company

Arity is a global technology company focused on making transportation smarter, safer, and more useful for everyone. Arity transforms large amounts of driving data into actionable insights to help better predict risk and make smarter decisions in real-time.

Gain insights into how your users move throughout their day using second-by-second GPS location data.

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THE PROCESS

We sought to understand their daily habits with travel, trip habits, and location sharing motivations

OUR FOCUS
Roadtrippers

Roadtrippers is a web and mobile application and content provider that helps travelers plan road trips.

THE CHALLENGE

How might we create new experiences that make getting around smarter, safer and more useful when sharing location and activity data?

THE STRUGGLES

10%-40%

is the rate at which new user engagement declines within 1-30 days after downloading

53%

of people are concerned about location data sharing 2019

Source: Arity.llc
Source: Statista

TRAVEL JOURNEY + INSIGHTS

Based on our interviews, we mapped out the users' emotions and insights within their travel journey, which was key to setting their expectations about the aspirational emotional state we were aiming to design for.

Purple means the emotion changes during each activity: the darker/higher the happier

GAPS

By deep dive into the current user experience and journey in Roadtrippers, we found there are 3 major gaps:

PLANNING

Travel destination/plan research takes long time

TRAVELING

Users lose the joy of unplanned adventures along the way

ARRIVING

Users are not motivated to leave reviews

​DESIGN GOALS FOR STAKEHOLDERS

For Arity.LLC

Build a more personal and profitable app experience

Gain Insights on Users

Find New Ways to Engage

Create New Revenue Streams

For Users

Provide immediate end benefit to users

Provide personalized travel guides 

Provide reflective pieces 

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© 2022 by LIYING PENG

I’m finishing my Master’s at Northwestern University’s Engineering Design Innovation Program and received my BFA from The School of the Art Institute of Chicago – with a robust background in Fine Art.

 

Let’s work together!