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WANDERLUST
UI/UX Design: Make road trips easier than ever
ARITY, LLC x Roadtrippers App
WANT MORE?
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OVERVIEW
BRIEF
Our team of 3 Northwestern EDI students partnered with Arity to design data enabled features and modalities within an existing app to add value for all stakeholders (including the user, Arity, and the partnered app-- Roadtripper).
Creating a more enjoyable road trip experience for travelers and encourages them to share location data and affords Arity a valuable partnership.
TIME
10 Weeks
MY ROLE
Lead UI/UX Designer
PROJECT
Interaction Design Class – Client Based
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BACKGROUND
Client:
Arity is a mobility data and analytics company
Arity is a global technology company focused on making transportation smarter, safer, and more useful for everyone. Arity transforms large amounts of driving data into actionable insights to help better predict risk and make smarter decisions in real-time.
Gain insights into how your users move throughout their day using second-by-second GPS location data.
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THE PROCESS
We sought to understand their daily habits with travel, trip habits, and location sharing motivations
OUR FOCUS
Roadtrippers
Roadtrippers is a web and mobile application and content provider that helps travelers plan road trips.
THE CHALLENGE
How might we create new experiences that make getting around smarter, safer and more useful when sharing location and activity data?
THE STRUGGLES
10%-40%
is the rate at which new user engagement declines within 1-30 days after downloading
53%
of people are concerned about location data sharing 2019
Source: Arity.llc
Source: Statista
TRAVEL JOURNEY + INSIGHTS
Based on our interviews, we mapped out the users' emotions and insights within their travel journey, which was key to setting their expectations about the aspirational emotional state we were aiming to design for.
Purple means the emotion changes during each activity: the darker/higher the happier
GAPS
By deep dive into the current user experience and journey in Roadtrippers, we found there are 3 major gaps:
PLANNING
Travel destination/plan research takes long time
TRAVELING
Users lose the joy of unplanned adventures along the way
ARRIVING
Users are not motivated to leave reviews
DESIGN GOALS FOR STAKEHOLDERS
For Arity.LLC
Build a more personal and profitable app experience
Gain Insights on Users
Find New Ways to Engage
Create New Revenue Streams
For Users
Provide immediate end benefit to users
Provide personalized travel guides
