LIYING PENG

INDUSTRY

RECOGNITION

2x American Graphic Design Award winner

Year: 2018

2x American In-House Design Awards winner

Year: 2018

International Design Award — Bronze

Year: 2018

International Design Award — Honorable Mention

Year: 2018

2x Adobe Design Achievement Awards— Semifinalist

Year: 2018

3x works magazine published

Year: 2019, 2018, 2017

A PROBLEM FINDER.

DEFINDER. 

SOLVER. 

UI/UX_

PRODUCT DESIGN_

DESIGN STRATEGY_

GRAPHIC DESIGN_

BRANDING_

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LIYING PENG

Liying is an award-winning designer, who aims to cultivate designs that fulfill people’s needs in daily lives while aligning business value and improving business performance. She values human-centered design processes and believes that problem-solving is through collaboration and creative play, like what kids do!

 

She is passionate about hinging on complex relationships to cultivate delightful designs that make life joyful.

Outside Design...

Nightlife, 2021, print

I Collage

“?“, 2021, print

Wave, 2021, Oil pastel on paper

I Paint, Illustrate

Summer, 2021, Oil pastel on paper

01

BUILDING EMPATHY

Always start with people. Listen to their story, understand their lives, and start to solve problems from their perspectives.

02

BRIDGING 
BUSINESS & DESIGN

I cultivate meaningful designs that can successfully achieve the business goal. Without a seat at the business table, "design" is incomplete. 

03

MAKING PLAY WORK 

Good design can bring joy, delight, and love to life.  Play is what brings us out of the mundane. It stimulates creativity and imagination.

04

ITERATING, ITERATING,

ITERATEING

Iteration keeps us nimble and responsive. Iterating, refining, and improving work can unlock creativity and help us arrive more quickly at successful solutions.  Time and resources are saved by building, testing, and iterating.

05

CELEBRATING
COLLABORATION

& DIVERSITY

I am a firm believer that innovation is not a solo sport.  Creativity sparks when people with different perspectives are working together. Smart minds think unlike!

MY WORK PHILOSOPHIES

REAL-WORLD COLLABORATOR 

LET'S CONNECT

Thanks for submitting!

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© 2022 by LIYING PENG

I’m finishing my Master’s at Northwestern University’s Engineering Design Innovation Program and received my BFA from The School of the Art Institute of Chicago – with a robust background in Fine Art.

 

Let’s work together!