2x American Graphic Design Award winner
2x American In-House Design Awards winner
International Design Award — Bronze
International Design Award — Honorable Mention
2x Adobe Design Achievement Awards— Semifinalist
3x works magazine published
Year: 2019, 2018, 2017
A PROBLEM FINDER.
Liying is an award-winning designer, who aims to cultivate designs that fulfill people’s needs in daily lives while aligning business value and improving business performance. She values human-centered design processes and believes that problem-solving is through collaboration and creative play, like what kids do!
She is passionate about hinging on complex relationships to cultivate delightful designs that make life joyful.
Nightlife, 2021, print
“?“, 2021, print
Wave, 2021, Oil pastel on paper
I Paint, Illustrate
Summer, 2021, Oil pastel on paper
Always start with people. Listen to their story, understand their lives, and start to solve problems from their perspectives.
BUSINESS & DESIGN
I cultivate meaningful designs that can successfully achieve the business goal. Without a seat at the business table, "design" is incomplete.
MAKING PLAY WORK
Good design can bring joy, delight, and love to life. Play is what brings us out of the mundane. It stimulates creativity and imagination.
Iteration keeps us nimble and responsive. Iterating, refining, and improving work can unlock creativity and help us arrive more quickly at successful solutions. Time and resources are saved by building, testing, and iterating.
I am a firm believer that innovation is not a solo sport. Creativity sparks when people with different perspectives are working together. Smart minds think unlike!